Why use a Reputation Journey Map?
A strong brand reputation within the Microsoft ecosystem accelerates a partner’s growth, lowers their COGS, and provides sustainability when economy turns lean. Sellers prefer to work with partners with a strong reputation because they can be trusted to help the seller exceed quota and earn more commissions. Unfortunately reputation cannot be bought, it must be earned.
Top 3 challenges building reputation with Sellers
- Only focusing on Brand Awareness – unfortunately, too many partners believe brand awareness and brand reputation are the same. They are not. Brand awareness, while important, is a marketing technique to simply create the seller’s ability to recall your brand name. Brand reputation on the other hand, is a more of a public relations science where the goal is to implant perception of your brand into the seller’s memory. Common characteristics include quality and trustworthiness, and the ones that set you apart will be dependent upon the vision for your business.
- Marketing Decisions – many partners struggle to make marketing investment decisions. Determining goals and how to optimize the marketing mix to Microsoft sellers, the ecosystem, and end-prospects is difficult on multiple levels. Many partners have seen little-to-no ROI from their prior marketing efforts.
- Uninspiring, Meaningless, or Sporadic Content – Sellers get bombarded daily with new content from business partners. The primary issue sellers report about content is “it’s meaningless”. Decoded, the content wasn’t written for the audience, didn’t contain a compelling hook, and didn’t inspire the seller to action. In short, it failed to provide a confident answer to the seller’s WIIFM question.
Use our Journey Map to grow reputation
Earning a strong reputation requires careful planning, consistent execution, and methods proven to move the reputation needle. The services offered with our Reputation Building Journey are rooted in the science of reputation (Reputation Formula ~Doorley & Garcia), leverage proprietary Seller Personas, and are executed with precision to impact our primary goal: reputation. All of our content is authored by a partner with the experience necessary to create Content that Moves a seller into action and syndicated for you as a turnkey solution. Schedule your consultation today to learn how Partner Ascent’s Reputation Journey can help you build a strong, positive reputation with Microsoft Sellers.
Explore all of our Business Partner Journey Maps
Alliance
Journey Map
Our Journey Map to Managed Partner guides business partners through Microsoft’s programs, specializations, benefits, and Partner Center to obtain more leads and funding.
Relationship
Journey Map
The Journey Map to Seller Relationships is a set of critical services designed to differentiate partners through reciprocal-value relationships with Microsoft Sellers culminating in more high quality leads.
Reputation
Journey Map
Following the Reputation Journey Map accelerates a partners ability to influence Microsoft sellers into action, extends Microsoft’s credibility, and builds a strong reputation for your business.